Digital Marketing Clinic Experience

Next week marks the final week of this Digital Marketing Internship. I can't believe it's already coming to an end! Here are a few of the highlights I'll take away from this experience: Working for a startup allows you to wear many different hats and complete all kinds of various tasks.  Reading vocabulary words in textbooks only gets you so far. Being in an office and using digital marketing terms in the real world is incredibly helpful! Being part of the clinic was great - each week, we all shared our successes with each other and cheered our peers on. I think this made my internship more impactful than if I had experienced it on my own. Working in downtown Ann Arbor is wonderful (despite having to pay for parking)!

During this internship, I have gotten the chance to work with two social media management websites for the first time: Hootsuite and Campaign Monitor. Today's blog is about my experiences with these two platforms. Hootsuite Hootsuite it very easy to use! As a first time user, I had no problems navigating the interface and figuring out how to use it. Being able to schedule social media posts in advance is such a time-saver. In about 2 hours, I was able to schedule content for the next 4 weeks. For Twitter, the link-shortening feature was incredibly helpful to save characters. Campaign Monitor (CM) Like Hootsuite, CM is easy to use and figure out. I experienced no problems as a first time user. CM provides many pre-made email templates, which is incredibly helpful. It also saves lots of time! The analytics available on CM are wonderful! I was able to quickly compare the various emails ShapeLog has sent to subscribers and get valuable feedback about which ones were most

Last week, I finally passed the Google Analytics Certification Exam! It took me 4 tries, but I ended up passing with a score of 97 percent. Here are the steps I took that led me to success: To begin, I took the test once with minimal studying. This was to get a feel for the format of the test and the difficulty of the questions. I scored 55 percent, and an 80 percent or higher is needed to pass. Throughout the next 7 days, I completed about half of the training modules that Google provides in Google Analytics for Beginners.  I took the test a second time, scoring a 67 percent. Over the next week, I completed all training modules in Google Analytics for Beginners, as well as the assessments at the end of each training session. I took the test a third time, scoring a 75 percent (at this point I was getting frustrated - I was only 5 points away from passing!). I completed Advanced Google Analytics training modules, retook the assessments, and took detailed notes. Finally, on my f

At this week's All-Clinic meeting, we had a speaker who is a Recruiter at Duo Security. She uses LinkedIn everyday to search for potential new employees, and these were the six most helpful tips she gave us: To make yourself more appealing to certain job recruiters, mirror the keywords from job descriptions in your profile. Upload your resume, and always make sure it's up to date. Add any and all certifications, certificates, and awards to your profile. Join LinkedIn groups that apply to your interests! When you make a big change to your profile (ex. promotion, new certification), make sure "Notify Your Network" is turned on. Convert your LinkedIn page to a PDF to see how it looks - this is what hiring managers often do rather than downloading your resume. 

It's hard to believe that there are only two weeks of the Digital Marketing Clinic remaining! The past 6 weeks have flown by. This morning, Dasha and I are meeting with Brian, ShapeLog's CEO to determine our plan of action for our last two weeks. Here is a list of our remaining tasks to be completed before we leave: Capture one more round of visual content at Anytime Fitness Set up sign-up sheets and flyers inside Anytime Fitness Market ShapeLog's new 8-Week Fitness Challenge via emails and social media posts Design t-shirts and coordinate prizes for the Fitness Challenge Possibly send out ShapeLog's August newsletter After our meeting this morning, there may be more tasks added to this list. I'm excited for these final projects, and I foresee these last two weeks running smoothly. Stay tuned for more updates!