Digital Marketing Clinic Experience

The first project Dasha and I have been working on is collecting information about fitness equipment manufacturers. Like I stated in my first blog post, ShapeLog's goal for this summer is to secure a sale with a fitness equipment manufacturer. The list of manufacturers is fairly long, so Dasha and I were helping by researching each company and gathering applicable information (ex. company size, what products they make, social media presence). Once we collected the information on each company, we sat down with the CEO of ShapeLog and decided which companies were a good fit for ShapeLog to pursue and which ones weren't. We were able to eliminate about seven or eight companies, which helps ShapeLog narrow down their search for potential customers. I enjoyed doing the research, and it felt like I was adding something of value to the team.

For the Digital Marketing Summer Clinic, I got paired up with Dasha Jones to work at ShapeLog, one of Ann Arbor's tech startups. ShapeLog makes a really interesting product that gets attached to a piece of fitness equipment in the gym and collects and tracks millions of data points while someone exercises. Our first day went very well, and it was great to meet some of the people who work at ShapeLog. The company's overall goal for this summer is to sign a deal with a fitness equipment manufacturer. Dasha and I will be working to help improve the company's content distribution network to make it more appealing to potential customers. Our work will most likely involve ShapeLog's social media accounts, email newsletters, research on potential customers, website traffic analysis, and more. I am very excited to learn a lot this summer, and I think Dasha and I will make a great team.