Speaking from Experience: This Week's Panel

During our most recent Wednesday clinic meeting, three people came in to speak to us about their careers in Digital Marketing. They were from Google, iProspect, and the Ann Arbor Area Convention & Visitors Bureau. Here are a few of the main takeaways I got from the discussion:

  • Constant curiosity and passion for your industry are two things that will help you succeed in the workplace
  • The ability to tell stories is always valuable
  • Some people enjoy the numbers (likes, retweets, etc), and some people want to hear about individual people; recognize that, and cater to both types of people
  • Comments on social media posts can make great content, and they help companies recognize the real people you can reach through social media
  • "With _____, I can provide _____ for you." This is a good, basic format for any type of pitch you give someone
  • Work/life balance is important, and you should ask questions about that during interviews with companies

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