Week 2: Social Media

During our second week at ShapeLog, Dasha and I met with the woman who currently runs the company's social media accounts. She is leaving for graduate school soon, so Dasha and I will be running some of the social media accounts for her while she gets settled in at school. Our primary focus will be Instagram, Twitter, and ShapeLog's monthly email newsletters. One thing that will be tricky about running ShapeLog's social media is that the content needs to interest fitness equipment manufacturers AND individuals who enjoy fitness and working out. Equipment manufacturers like to see posts that involve data, numbers, and facts, whereas individual people are more likely to be interested in fun, intriguing photographs. It might be challenging to find a happy medium for the content, but I'm confident that Dasha and I will be able to work together and come up with posts that can interest both crowds.

Comments

Post a Comment

Popular posts from this blog

Week 9: Wrapping Things Up

Next week marks the final week of this Digital Marketing Internship. I can't believe it's already coming to an end! Here are a few of the highlights I'll take away from this experience: Working for a startup allows you to wear many different hats and complete all kinds of various tasks.  Reading vocabulary words in textbooks only gets you so far. Being in an office and using digital marketing terms in the real world is incredibly helpful! Being part of the clinic was great - each week, we all shared our successes with each other and cheered our peers on. I think this made my internship more impactful than if I had experienced it on my own. Working in downtown Ann Arbor is wonderful (despite having to pay for parking)!
Read more

Hootsuite and Campaign Monitor Reviews

During this internship, I have gotten the chance to work with two social media management websites for the first time: Hootsuite and Campaign Monitor. Today's blog is about my experiences with these two platforms. Hootsuite Hootsuite it very easy to use! As a first time user, I had no problems navigating the interface and figuring out how to use it. Being able to schedule social media posts in advance is such a time-saver. In about 2 hours, I was able to schedule content for the next 4 weeks. For Twitter, the link-shortening feature was incredibly helpful to save characters. Campaign Monitor (CM) Like Hootsuite, CM is easy to use and figure out. I experienced no problems as a first time user. CM provides many pre-made email templates, which is incredibly helpful. It also saves lots of time! The analytics available on CM are wonderful! I was able to quickly compare the various emails ShapeLog has sent to subscribers and get valuable feedback about which ones were most
Read more

How to Pass the Google Analytics Certification Exam

Last week, I finally passed the Google Analytics Certification Exam! It took me 4 tries, but I ended up passing with a score of 97 percent. Here are the steps I took that led me to success: To begin, I took the test once with minimal studying. This was to get a feel for the format of the test and the difficulty of the questions. I scored 55 percent, and an 80 percent or higher is needed to pass. Throughout the next 7 days, I completed about half of the training modules that Google provides in Google Analytics for Beginners.  I took the test a second time, scoring a 67 percent. Over the next week, I completed all training modules in Google Analytics for Beginners, as well as the assessments at the end of each training session. I took the test a third time, scoring a 75 percent (at this point I was getting frustrated - I was only 5 points away from passing!). I completed Advanced Google Analytics training modules, retook the assessments, and took detailed notes. Finally, on my f
Read more