What's the Meaning of This?

Over the last six weeks, I've heard many different acronyms during my experiences with ShapeLog and our weekly All-Clinic meetings. It can be hard to keep all of the jargon straight, so I'm going to jot down some of the ones I've heard the most:
  • KPI: key performance indicator - measurable information that shows how you or your business is performing against the set goals
  • CPG: consumer packaged goods - products that average consumers use every day
  • CPC: cost per click - refers to online advertising, the company advertising pays the publisher for each time the ad is clicked
  • B2B: business-to-business (normally used in terms of sales)
  • B2C: business-to-consumer (normally used in terms of sales) - this refers to businesses that sell directly to individual consumers

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